Digital Marketing Assistant Manager

  • Location
    Winston-Salem, North Carolina
  • Category
    Marketing Analyst
  • Job reference:
    US_EN_7_849133_2682362
  • Job Type
    Direct Hire

We are currently recruiting for a Digital Marketing Assistant Manager in Winston Salem, NC!  You would be responsible for maximizing digital channel growth and working heavily with both sales and planning. You must be a self starter, detail oriented, strong project management skills and a strong technical aptitude. It is a great opportunity with a growing team!

Responsibilities:
 

  • Review, analyze, and optimize copy on each page assuring accuracy and testing options to determine effectiveness; coordinate with brand managers to create initial copy for new items.
  • Manage photography and video content for quality and consistency and coordinate timely acquisition of photography for new items.
  • Coordinate and, where appropriate, create secondary content and A+ detail pages.
  • Work with distribution center to coordinate changes in content and photography when transitioning to new constructions of existing products.
  • Monitor consumer reviews and ratings to identify trends and flag any issues needing correction or response.
  • Monitor product rankings and report on significant movements in company or competitor products.
  • Analyze search term results and relevancies to recommend content adjustments and inform marketing decisions.
  • Develop process to track new product introduction and monitor progress to assure all elements are completed on time and all involved parties are informed.
  • Coordinate timing of adds and drops with distribution center.
  • Assure copy and imagery are prepared and setups complete in coordination with initial product availability.
Qualifications:
  • Bachelors degree preferred
  • At least 3 years of experience in digital marketing role
  • Proficient in Microsoft Office Suite
  • Adobe Illustrator experience preferred 
  • Strong project management skills
  • Strong analytical skills
  • Ability to work independently
  • Strong communication skills
  • Strong attention to detail 

Please apply with your CV to:

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

EEO - EEO Poster Suppl - Affimative Action Policy
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